Tara Energy Celebrates 10th Anniversary with Exciting Contests and Giveaways

For immediate release

Monday, March 19, 2012 - Houston, Texas

Tara Energy, a leading Retail Electric Provider to hundreds of thousands of Texas customers marks 10 years in business with the launch of several promotions and contests in recognition of their latest milestone.

The compy's customer-focused celebrations will include 10 prize draws on the tenth day of each month (until December) for fun prizes such as Apple iPads, Amazon Kindles and more. The monthly draws will culminate with a grand prize giveaway of $10,000 to be awarded to one lucky winner in January 2013. To increase their chances of winning, customers who refer their friends and family members to Tara Energy will receive one entry into the $10,000 sweepstakes for every referral they make. Official contest entry details and regulations can be found at www.taraenergy.com.

As a strong supporter of local initiatives such as theHouston Astros' Opening Day Festival,MS (Multiple Sclerosis) 150and various other non-profit organizations, "We want to extend our celebration to the community and thank our customers for their loyalty over the past 10 years. We look forward to our continued service and honoring our deep community roots for many decades to come", said Neville Ravji, CEO and co-founder of Tara Energy.

"I believe their commitment to personal service is one of the reasons why Tara Energy has been so successful," says Toni Ambrosy, a loyal Tara Energy customer and the first person to sign on with the company 10 years ago. "For us, the company has remained true to its philosophy of putting the customer first. Over the years, we have benefited from competitive rates and excellent customer service. We are very glad to be a member of the Tara family and to help them celebrate their 10th Anniversary."

Established in 2002 - the first year of state deregulation - Tara has grown rapidly in the Texas electricity market surpassing a number of retail power providers that have since come and gone. Growth and success are the results of competitively priced products and customer service delivered with honesty, integrity and respect. With emphasis on providing outstanding value and best-in-class service to residential and commercial customers, Tara has become the preferred electricity provider to a number of leading trade and consumer organizations and associations.

Having made its mark in Texas as a stable and successful Retail Electricity Provider, the company looks forward to expanding into new U.S. and Canadian deregulated markets in the coming year.

About Tara Energy

Tara Energy, a Just Energy company, is one of the largest independent Retail Electric Providers in Texas serving both residential and commercial customers. Founded in 2002, the Houston-based company is also one of the leading affinity-based marketers in the state. Partnering with numerous trade associations, over 1.5 million affinity members trust Tara's ability to offer superior value with outstanding personalized customer service. By putting its customers first, Tara Energy enjoys one of the highest retention rates in the industry. Tara Energy is a subsidiary of Just Energy Group Inc., a publicly traded company (NYSE:JE and TSX:JE) with 1.8 million customers across North America. Visit www.taraenergy.com to learn more.

About Just Energy

With a vision to revolutionize how our customers use energy, Just Energy is a leading competitive North American retailer of natural gas, electricity and green energy. With regional offices across Canada and the U.S., Just Energy serves 1.8 million residential and commercial customers through a wide range of energy programs and home comfort services. The company's simple and effective green energy options provide consumers with greater choice and control to help them reduce the environmental impact of their everyday energy use. Established in 1997, Just Energy is a publicly traded corporation (NYSE:JE and TSX:JE) and parent to affiliate companies: Amigo Energy, Commerce Energy, Hudson Energy, Hudson Energy Solar, National Home Services, Momentis, Tara Energy and Terra Grain Fuels. Visit www.justenergy.com to learn more.


Media Contacts:

Malik Jamal
Director, Marketing
Tara Energy
Tel: 713.979.1313

Gord Potter
Executive Vice President, Regulatory and Legal Affairs
Just Energy
Tel: 905.795.4214