JustGreen Lifestyle and Live Nation Partnership

For Immediate Release

Wednesday, February 20, 2013 -

Live Entertainment Strikes a Green Chord

JustGreen Lifestyle and Live Nation Sync Up to Offer Concertgoers a Carbon-Neutral Experience

Just Energy's carbon offset initiative JustGreen Lifestyle is pleased to announce Just Energy's partnership with Live Nation Entertainment's U.S. venue network. JustGreen Lifestyle will be Live Nation's exclusive carbon offset provider for consumable energies in their owned and operated venues, purchasing enough carbon credits to offset the emissions created at Live Nation clubs and amphitheatres across the United States. The green partnership will promote Just Energy's JustGreen carbon offsetting products to music lovers all across the United States and will provided Live Nation with more than 55,000 tons of carbon offsets annually -- which is the equivalent to removing close to 11,000 cars' emissions off the road.

Education is the First Step Towards Making a Difference

In addition to offsetting Live Nation venues, JustGreen will highlight the partnership with the launch of its new website www.justgreencommunity.com which offers insight and tips to help concertgoers green their lifestyles and reduce their carbon footprint on concert day.

"Partnering with Live Nation gives us a terrific opportunity to promote our JustGreen Lifestyle brand and showcase our carbon offset products to the biggest names in music today and millions of concertgoers," says Ken Hartwick, CEO, Just Energy. "We hope the partnership will motivate music lovers to take a proactive interest in making greener lifestyle choices."

"As the world's leading live entertainment company we have a responsibility to our fans, performing artists and to the planet to offer high quality entertainment in harmony with protecting the planet," says Maureen Ford, President, Venue Network Partnerships, Live Nation. "Partnering with JustGreen Lifestyle is another step in the right direction to conducting our business sustainably."

To learn more about JustGreen Lifestyle and making greener lifestyle choices visit www.justgreencommunity.com. In the coming weeks, look for new and exciting promotions and opportunities to participate in this unique green partnership from both JustGreen and Live Nation. 

About JustGreen Lifestyle

JustGreen Lifestyle, www.justgreencommunity.com, is Just Energy Group's green energy initiative that can help us all work towards a cleaner plant by pursuing renewable and sustainable energy solutions that support green projects across North America. The Company's JustGreen Lifestyle products provide consumers and businesses with the ability to help them reduce the environmental impact of their everyday energy use through carbon offsets and renewable energy credits.

About Just Energy Group Inc.

Established in 1997, Just Energy (TSX:JE)(NYSE:JE) is primarily a competitive retailer of natural gas and electricity. With offices located across the United States, Canada and now the United Kingdom, Just Energy serves close to 2 million residential and commercial customers through a wide range of energy programs and home comfort services, including fixed-price or price-protected energy program contracts, the rental of water heaters, furnaces and air conditioners and the installation of solar panels. Just Energy Group Inc.is the parent to Amigo Energy, Commerce Energy, Hudson Energy, Hudson Energy Solar, National Home Services, Momentis, Tara Energy and Terra Grain Fuels. Visit www.justgreencommunity.com to learn more. Also, find us on Facebook and follow us on Twitter.

About Live Nation Entertainment

Live Nation Entertainment is the world's leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Artist Nation and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Artist Nation is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

For more information or to request an interview, please contact:

Just Energy

Al Shulman
Vice President, Marketing
Tel: 905.670.4440 x74469
ashulman@justenergy.com