Getting a Handle on Gas Power
by Tina Vasquez
Monday, July 14, 2014 -
Canada is the world's third-largest producer of natural gas, and just south of its border is one of the most energy-hungry countries in the world. The US Energy Information Administration is reporting record natural gas consumption levels, and as Americans continue to pursue the substance as a cleaner power source, those numbers will only climb. Alan Shulman knows this.
As the vice president of marketing for Just Energy Group Inc., Shulman has spent the bulk of his career in product management, including as part of the team that launched the first iPhone in Canada. Today, he's helping his latest employer, a top gas, electricity, and green-energy retailer operating in markets across North America and the UK, by finding ways to promote its unique pricing programs to consumers less sure about the future of gas. The products might not be as tangible as iPhones, but Shulman hopes to make them just as titillating....
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