60 Minutes to a Better Planet: Celebrate Earth Hour 2014

Our busy lives, packed schedules and endless to-do lists make it pretty easy to rationalize away our responsibility to the environment. So this Saturday, March 29th, after your work week has come to an end and all of your chores and errands are checked off, take just one hour and use your power to make change a reality during Earth Hour, a worldwide movement where millions of people will shut their lights off for one hour to celebrate their commitment to the planet.

On March 29, 2014, from 8:30 to 9:30 pm local time, the World Wildlife Fund is encouraging people everywhere to turn off their lights in a show of support for reducing environmental impact and creating a more sustainable world.

Started in 2007 with about 2.5 million people participating in Sydney, Australia, Earth Hour is now “celebrated” by hundreds of millions of people and businesses in more than 7,000 cities around the world.

This year, Earth Hour has launched a crowdsourcing platform called Earth Hour Blue, which allows people all over the world to raise money for environmental campaigns and projects. For instance, the WWF in Colombia is asking for funds to help restore and protect the Amazon Rainforest and its many natural resources and indigenous creatures; in the Philippines, an Earth Hour project is hoping to build more durable, eco-friendly, fiberglass fishing boats for the many fishermen whose boats and livelihoods were destroyed as a result of Typhoon Haiyan; and in Indonesia, Earth Hour Blue hopes to give forest rangers new technology and tools to help them in their everyday tasks of fighting fires, preventing illegal encroaching in the jungles, protecting animals and their habitats and battling poachers.

So whether you back one of these worthy projects and/or turn off your lights for an hour (or more!) this Friday night, acknowledging Earth Hour and all that it stands for is a meaningful step in support of a healthier, better planet.

For more information other environmental movements around the world like Earth Hour, stay connected to the Just Energy blog and make sure to like Just Energy on Facebook and follow us on Twitter!

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